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Entrepreneurship

Digital Marketing 2 – Understanding Digital Marketing Branding [Video]

Digital Marketing 2 – Understanding Digital Marketing Branding

A deep look into what a brand is:
Branding is key for Digital Marketing, you need to understand how branding fits into your digital marketing plans to build on your KLT factor.
KLT stands for Know Like & Trust.

People need to know you first, then Like you, then when you deliver consistently, they will then Trust you. Branding is important for building a strong KLT in Digital Marketing.

WHO YOU ARE – WHAT YOU DO – HOW YOU DO IT?
What do people think of you?
What sort of feeling do you evoke in them once your brand name comes to mind?
What do people think about when they think about you and how to maintain that consistency.

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Entrepreneurship

Strathcona Tweedsmuir students shine at North American STEM Racing championship - OkotoksOnline.com [Video]

Students from Strathcona Tweedsmuir School (STS) recently in Charlotte, North Carolina, to compete in a national miniature F1 car racing tournament. STS had three teams competing in the Stem Racing National Championship: Sol de Miami Racing, Cyclone, and Peak Performance. The tournament is designed to introduce young students to STEM subjects and encourage them to apply that knowledge in an engaging, hands-on way. Teams were tasked not only with designing and building a CO cannister-powered car, but also with managing branding and sponsorship campaigns and presenting engineering and management portfolios. For Manya Arora, team manager for Sol de Miami Racing, it was an invaluable resource of feedback from industry professionals.