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Entrepreneurship

What’s in a Name – Business Branding Guidelines [Video]

What’s in a Name – Business Branding Guidelines

Naming your business is arguably one of the most important steps in starting your business. A good business name is going to resonate your target audience, and also acts as the primary carrier for word of mouth referrals, so you want it to be something that your customers can identify with and something they can share easily.

Additionally, your business name encompasses not just what you offer, but your brand and your company goals. It may be directly related to your services, how you want people to feel about your brand, company culture, and possibly be affected by or directly affect other business aspects such as your logo or website design. For this reason, your business name could either be a vehicle to your goals or an obstacle in the way of getting to your goals.

One of the primary things to consider when naming your company in relation to your area and the services you offer is to watch out for pigeonholing yourself with your name. This, of course, is UNLESS you want to “niche down” on a particular service or a very specific target audience. In many situations, zeroing in a specific service as your business name can positively affect your company’s SEO and referability.

One other thing to note about niching down like this is that when starting a business, it’s not uncommon to “think small” and focus within a niche community. However, as businesses grow, your scope of services or customer base may also grow considerably. This is where rebranding comes into play, a process which encompasses all of the same aspects involved in naming your initial business.

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Entrepreneurship

How to Master the Instagram Algorithm in 2024 [Video]

Download HubSpot's Official Instagram for Business Kit [FREE RESOURCE] https://clickhubspot.com/istThe Instagram Algorithm sounds like a mysterious entity that controls everything we see while using Instagram, but it's really not as scary as it sounds! In this video, we breakdown everything you've ever wondered about the Instagram algorithm, including how it ranks content, how those rankings are impacted across different tools within Instagram like Feed, Explore, Stories, Reels, and Search. Plus, learn how you can use the Instagram algorithm to your advantage to build your following! The Instagram algorithm is NOT impenetrable! All it takes is a little time, effort, and planning to make the algorithm work FOR you. 🛠 Resources:• How to Use Instagram: A Beginner's Guide: https://clickhubspot.com/fsm📔 Grow Your Career and Business with HubSpot Academy: https://link.gallery/hubspot.Hundreds of FREE Marketing Tools at your fingertips. Subscribe to take your business to the next level! Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business! HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more. All done in our one-of-a-kind HubSpot style. Be sure to check out our weekly content to start learning for FREE now!⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Information About Taking Finance Options | OTS News [Video]

Taking finance options can be a strategic move to achieve various financial goals, from purchasing a home or car to funding education or starting a business. Here's a comprehensive guide packed with essential information about exploring and utilizing finance options. Finance options encompass a range of financial products and services designed to provide individuals and

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Entrepreneurship

How You Communicate Is RUINING Your Relationships (Communications Masterclass) [Video]

In this video, Chris and Mo share their personal experiences and professional insights on becoming masterful communicators. They discuss the importance of intention, tone, and adapting communication styles to connect genuinely with others. This episode is packed with real-world examples, personal anecdotes, and practical advice for anyone looking to enhance their communication skills.Hashtags:#communicationskills #effectivecommunication #personaldevelopment #podcast #masterclass #deepconversations #lifeskills #professionalgrowth Timestamps:00:00:00 - Intro00:03:25 - The Essence of Communication and its Impact00:15:40 - Exploring Tonality and Context in Speech00:30:55 - Challenges and Techniques of Adaptive Communication00:45:10 - The Impact of Empathetic Communication01:10:25 - Different Personal Communication Styles01:25:50 - The Importance of Continuous Learning in Communication01:34:10 - OutroFREE Resources here: https://thefutur.com/free-resources🚀 Futur AcceleratorThe step-by-step blueprint and coaching program designed to get your creative business off the ground:https://thefutur.com/accelerator🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network:https://thefutur.com/pro✍️ Other Courses, Templates, and Tools:https://thefutur.com/shop🎙 The Futur Podcast:https://thefutur.com/podcastRecommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendationsMusic by Epidemic Sound:http://share.epidemicsound.com/thefuturShorts Playlist: https://www.youtube.com/@thefutur/shortsWe love getting your letters. Send them here:The Futur c/o Chris Do556 S. Fair Oaks Ave. #34Pasadena CA 91105*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.--Host: Chris Do (Bald Asian Guy Talks About Business)Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media