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Entrepreneurship

Becherovka LEMOND Carries a Youthful Appearance [Video]

With natural products and low-ABV beverages drinks returning to the public’s attention, Becherovka, a proud product of the Czech Republic, saw a good opportunity to relaunch one of its products. Becherovka LEMOND, the “younger daughter” in the brand’s portfolio, had a design that didn’t reflect its personality. As its look became outdated, it was no longer appealing to consumers. During this week’s #ThrowBrandThursday, we are about to deep dive into the award-winning branding and design agency Cocoon Prague‘s work for the brand, which rejuvenated the bottle and the identity.

The change came in stages, so the bottle itself was treated as a priority. It received an update, the crew introducing a fully transparent look. Yet, this step came with some challenges, as the team encountered some technical obstacles along their way to fulfill their plan. They had to run some tests and find the right producer in order not to …

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Gleaming Dragon Intro (Square) | Renderforest [Video]
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Gleaming Dragon Intro (Square) | Renderforest [Video]

Illuminate your brand identity with our Gleaming Dragon Intro, featuring a luminescent dragon that swirls and reveals your logo with breathtaking elegance. Perfect for brands looking to add a touch of fantasy to their marketing campaign, this template offers a captivating way to showcase your logo and captivate your audience. Customize the template with your branding elements, such as logos, texts, and background music, to create an enchanting introduction. Create now!

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Understanding Your ‘Why’: The Motivation Behind Starting A Business [Video]
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Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook

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How Magnetic Product-Led Marketing Can Overcome Todays Market Noise with Madhukar Kumar [Video]
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Entrepreneurship

How Magnetic Product-Led Marketing Can Overcome Todays Market Noise with Madhukar Kumar [Video]

In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.

This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.