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B&B studio creates MYCLE, the electric bike brand designed to connect communities. Marketing Communication News [Video]

Mycle is a new brand creation by B&B studio encompassing brand positioning, creative strategy, naming, brand design, website and packaging. A direct-to-consumer electric bike brand, Mycle sells a range of motor-assisted cycles and scooters from www.mycle.co.uk

The People’s Bike

While many electric bikes launching into the market focus their communications on high-spec features and slick technical branding, Mycle takes a more accessible approach. In keeping with its democratising attitude, the brand focuses on people enjoying the product, building on key values of freedom and friendship as it portrays the Mycle lifestyle. The brand aims to promote a ‘local lifestyle’, positioning electric bikes as a more sustainable way to make everyday journeys, challenging habitual car usage and demonstrating a positive impact on the health of people and the planet.

Connecting Communities

Designed to connect you to the people and places you belong, Mycle celebrates community and inspires a life that is lived more locally – a growing desire in the …

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Mastering Marketing Automation & AI in Customer Engagement [Video]

Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement

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