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Entrepreneurship

Preparing to send your Predictive Content campaign [Video]

Preparing to send your Predictive Content campaign

As you put the finishing touches on your campaign, think about the Holidays specials that you are offering and the ways that you can relay that information to your contacts. Taking the time to perfect your campaign will allow you to get your message across & your products in front of people! Make sure to consider all of your moving parts! Creating a checklist of all of your to-do’s will ensure that all pieces of the platform are working together for your Holidays launch.

Here are some things that we check up on at Boone’s Bandanas: Confirm Site Tracking is turned on, double-check all of your CTA’s, send a test to yourself, ensure your Abandoned Cart series is active, create follow-ups for post-purchases, new site visitors & new subscribers.

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Entrepreneurship

Leadership at the Edge; Collaborative Leadership with Marsha Acker [Video]

Every month, the Institute of Leadership & Management's CEO, John Mark Williams, is joined by senior leaders from around the world to discuss their real-life experiences of everyday leadership practice, challenge outdated leadership practices and offer a fresh take on the issues that today's leaders face.On this live sesion of Leadership at the edge, the Institute of Leadership & Management’s CEO, John Mark Williams, joined by Executive Coach, Author and CEO of TeamCatapult, Marsha Acker, explore:Overcoming patterned leadership behaviourThe shift towards supporting people rather than achieving results, andWhether 'command and control' still has a place in 21st century leadership.We invite you to join the discussion on LinkedIn Live where you can submit questions, and share thoughts directly with both speakers.Join the conversation on LinkedIn Live.