How Data-Driven Sales Strategies Are Transforming Modern B2B Lead Generation [Video]
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Entrepreneurship

How Data-Driven Sales Strategies Are Transforming Modern B2B Lead Generation [Video]

In today’s competitive B2B landscape, data-driven sales strategies are no longer optional; they are essential for successful lead generation. Research from sales development experts highlights how companies that leverage data insights consistently outperform those relying on intuition alone. By harnessing the power of analytics, businesses can target prospects more effectively, optimize their outreach efforts, and ultimately convert leads with higher efficiency. This shift is redefining the traditional sales approach and shaping the future of how organizations attract and nurture potential clients.

The Data-Driven Decision-Making Trend in B2B Sales

The digital era has inundated businesses with data points about customer behaviors and patterns of engagement, as well as market trends and competitor activity. Leading sales forces are utilizing this treasure trove of information to inform their strategies. They avoid broadcasting mass emails and instead focus on data-driven targeting to identify the most promising prospects, learn about buyer personas, and tailor their outreach.

Analytics-based selling enables teams to invest in areas that matter. Predictive …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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