Digitas Adds 3 New C-Suite Roles to Navigate AI Disruption [Video]

Post author By Curator
Post date June 10, 2025

Digitas has expanded its leadership team with three AI-focused C-suite roles as it aims to position itself for the future.

Jen Faraci has been promoted from chief data officer to chief intelligence officer, overseeing data and analytics and developing AI-powered products.

Adam Birkenhead, formerly chief operating officer, is now chief systems officer, focused on integrating AI and technology systems to improve the agency’s efficiencies and effectiveness.

John Kahn, currently managing director of Digitas New York, will become chief transformation officer, supporting U.S. client teams to implement AI-driven strategies.

Digitas adds the new roles to position itself for “the intelligence era,” in which marketing work will be defined by AI.

In April 2024, the Publicis-owned agency launched Digitas AI, a generative AI operating system and suite of tools integrated with leading large language models (LLMs).

“Brands today face fragmented audiences, rapidly shifting platforms, and an AI-driven world that demands more than just answers—it demands a partner who can orchestrate …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Post author By Curator
Post date June 10, 2025

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac