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Entrepreneurship

Building Consumer Trust Through Data and Brand Purpose With Combe [Video]

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Megan Lindstrand, vice president of marketing and consumer experience at Combe. 

Megan shares how the company’s founding principles of empathy, quality, and discretion continue to shape its portfolio strategy for brands like Just For Men, Vagisil, and Astroglide.

With over two decades of experience across various agencies, PE-backed businesses, and family-owned brands, Megan discusses how ownership structure influences marketing, culture, and decision-making. 

She also explains how her team connects media, insights, and analytics into a unified growth engine that accelerates speed to market and drives real business outcomes.

Key takeaways:

  • Consumer trust is built through empathy, transparency, and a commitment to product quality.
  • Ownership models shape how marketing can operate, from budget and risk to brand building.
  • Real-time data and integrated teams are essential for turning insights into action.

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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Categories
Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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