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Entrepreneurship

KCCI in Des Moines Tops Ratings in Key Marketing Demo [Video]

Des Moines Iowa CBS affiliate KCCI said the total audience of its news produces 19% more viewers than any other local source, according to preliminary data sourced by Nielsen Live+ Same Day May 2025.

The Hearst CBS affiliate finished the May 2025 ratings book by topping the ratings in Adults 25-54 from 4:30 to 7 a.m. and at 5 and 6 p.m.

“Winning these key newscasts validates all the work our team does every day to serve Central Iowans with objective, fact-based journalism,” said KCCI president and general manager Brian Sather. “I am grateful to everyone who relies on our news, and thankful to every one of our team members who set aside self, daily, in service to our mission.” 

KCCI 8 News This Morning at 5 a.m. shares of Adults 25 to 54 increased 22 percent over last year. At 6 a.m. audience shares grew 25 percent.

“We know that our viewers have more choices now than …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac