Vehicle tracking companies resolve advertising spat [Video]

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Students in the applied commerce program at Portage Collegiate Institute showcased their business ventures last week after a semester of hard work. The event featured student-run companies offering everything from custom apparel and cleaning services to marketing strategies and community-focused food programs. Gavin Taylor, who teaches applied commerce at PCI, says the event gives students a real taste of entrepreneurship. Weve got some students selling lip gloss, bracelets, snacks, social media marketing services, house cleaning, clothing, lots of variety, notes Taylor. Each visitor acts as a judge, receiving ten $1,000 PCI Bucks to invest in their favourite student businesses. Though friendly, the competition is designed to simulate real-world decision-making and customer engagement. googletag.cmd.push(function() { if($(document).width()

The course will delve into the key elements of marketing as they apply to sports, including branding, sponsorship, fan engagement, digital marketing, and event promotion. It bridges the gap between general marketing theories and the specialized practices needed in the sports context. Students will learn how to effectively market sports entities (teams, leagues, athletes) and how to leverage sports as a platform for brand promotion.

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