10 Superb Scholarly Articles on Branding [Video]
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Entrepreneurship

10 Superb Scholarly Articles on Branding [Video]

I don’t know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that’s out there on the web. And when I do, I head straight for Google Scholar to check out marketing and branding articles there. The trick is finding the complete article, not just the “sales page.” But they are out there they just take a little perseverance to find.

And when you do, you will find a wealth of knowledge, ideas, and almost all backed up by solid research. It’s interesting, meaty, and guaranteed to make you think. It will either help you to justify your position on branding and brand management, or cause you to question it. But all of it helps to shape your opinions about branding, just as surely as it has shaped mine.

Here are 10 superb scholarly article son branding that are readily available as PDFs on …

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This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.