What Brands Can Learn from Severance’s Main Title Theme [Video]

The image in this article was taken from the official Season 2 Severance Trailer

In the crowded world of streaming content, where viewers are often tempted to hit ‘Skip Intro,’ Severance stands out as a show that compels its audience to sit through its main title sequence – every single time. Why? Because its theme, both sonically and visually, is nothing short of mesmerising. For marketing professionals, this presents an invaluable case study on how to craft branding that resonates deeply with audiences. Let’s break down what makes Severance’s main title theme so effective and explore actionable lessons brands can apply to their own sonic and visual strategies.

Sonic Branding: The Power of Complexity in Simplicity

The first time you hear Severance’s main title theme, it might strike you as deceptively simple. But as you listen more closely, layers of complexity begin to reveal themselves. This mirrors the show’s themes of duality and hidden truths, creating an auditory experience that aligns perfectly with the narrative.

For …