ActiveCampaign Acquires WhatsApp Automation Platform Hilos to Give Businesses Complete Control of Cross-Channel Marketing [Video]

Post author By Curator
Post date April 15, 2025

The acquisition extends ActiveCampaign’s cross-channel marketing automation capabilities with native WhatsApp messaging

CHICAGO, April 15, 2025 /PRNewswire/ — ActiveCampaign, a leading marketing automation platform, has acquired Mexico City-based Hilos to expand its capabilities and deliver the most advanced WhatsApp automation solution for businesses globally. This acquisition will help ActiveCampaign’s 180,000 customers build conversational experiences specifically designed for the WhatsApp platform, which has over 2.4 billion users and 200 million active business accounts worldwide.

Marketing and sales teams can build stronger relationships by focusing on real conversations and one-on-one digital experiences that drive more meaningful connections. This acquisition positions ActiveCampaign as a market leader in WhatsApp marketing automation, recognizing WhatsApp as an established primary channel for small and medium businesses in Latin America and Europe, with exciting growth opportunities in North America.

“Today’s customers have high expectations for real-time, personalized communication, and businesses need automation that matches those needs,” said Jason …

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NFL Draft 2025; Packers' bike tradition to bring fans, teams together [Video]

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Post date April 15, 2025

The tradition of Green Bay Packers players riding children's bikes out to practice during training camp will be adapted to be part of this year's NFL Draft.

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The One-Hour-a-Week LinkedIn Strategy Every CEO Needs with Brandon Lee [Video]

Post author By Curator
Post date April 15, 2025

Most CEOs are missing out on millions in potential revenue simply because they’re invisible online. In this episode, branding and LinkedIn expert Brandon Lee joins Alice Heiman to reveal how CEOs can build their reputation, attract sales opportunities, and grow their business in just one hour a week.Brandon shares how he learned—through failure—that traditional sales methods no longer work, and why personal branding is the new demand generation. Learn the five biggest myths CEOs believe about LinkedIn, why neglecting your online presence is costing your company, and exactly what to do to fix it.👉 If you're a CEO looking to drive more revenue without cold calls or spammy outreach, this episode is a must-listen!