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Entrepreneurship

Agency Performance Review 2025: Innocean USA [Video]

Top-line review

The results of Innocean USA’s overall goal for 2024, to increase brand awareness and participation in new pitches, hit and exceeded the agency’s expectations. With 19% in organic growth compared to 2023’s 2%, the agency mainly credits its rebranding efforts to this success.

The agency’s new vision, “Explorer,” uses the role and image of a vintage scuba diver surrounded by a dark background. The metaphor of the scuba diver exploring uncharted waters and diving deep into the unknown follows Innocean’s phrase, “The Further You Go, the More You Find.”

Other than growth, AI was one of Innocean USA’s primary focuses for 2024. After developing its internal Emerging Technology and AI Task Forces, the agency brought in AI tools such as IntelAgree, Microsoft Copilot and Adobe Firefly as a result of the forces’ exploring, adopting and implementation of developing technologies.

The breakdown

Business performance

Innocean USA experienced an organic growth of 19%, compared to 2023’s …

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Entrepreneurship

PCI students launch businesses and give back to community - PortageOnline.com [Video]

Students in the applied commerce program at Portage Collegiate Institute showcased their business ventures last week after a semester of hard work. The event featured student-run companies offering everything from custom apparel and cleaning services to marketing strategies and community-focused food programs. Gavin Taylor, who teaches applied commerce at PCI, says the event gives students a real taste of entrepreneurship. Weve got some students selling lip gloss, bracelets, snacks, social media marketing services, house cleaning, clothing, lots of variety, notes Taylor. Each visitor acts as a judge, receiving ten $1,000 PCI Bucks to invest in their favourite student businesses. Though friendly, the competition is designed to simulate real-world decision-making and customer engagement. googletag.cmd.push(function() { if($(document).width()