Agency Performance Review 2025: Innocean USA [Video]

Top-line review

The results of Innocean USA’s overall goal for 2024, to increase brand awareness and participation in new pitches, hit and exceeded the agency’s expectations. With 19% in organic growth compared to 2023’s 2%, the agency mainly credits its rebranding efforts to this success.

The agency’s new vision, “Explorer,” uses the role and image of a vintage scuba diver surrounded by a dark background. The metaphor of the scuba diver exploring uncharted waters and diving deep into the unknown follows Innocean’s phrase, “The Further You Go, the More You Find.”

Other than growth, AI was one of Innocean USA’s primary focuses for 2024. After developing its internal Emerging Technology and AI Task Forces, the agency brought in AI tools such as IntelAgree, Microsoft Copilot and Adobe Firefly as a result of the forces’ exploring, adopting and implementation of developing technologies.

The breakdown

Business performance

Innocean USA experienced an organic growth of 19%, compared to 2023’s …