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Entrepreneurship

6 affordable copyright tools every SME needs [Video]

For businesses, original content is typically at the heart of branding, marketing, and product creation be it photographs, blog posts, videos, or original art.

However, preventing that content from being exploited without permission can prove difficult in the absence of a dedicated legal team or an enterprise-sized budget. The good news is that there are smart, affordable platforms that help monitor, enforce, and manage copyright — made especially for SMBs that need robust tools but not enterprise cost.

Below are six of the best and most user-friendly copyright protection tools that SMEs can use in order to safeguard their digital intellectual properties, guard against content theft, and even take action against infringement when it happens.

Copytrack is a powerful copyright protection tool built for photographers, designers, and SMEs who deal heavily in visual content. It scans billions of online images to detect unauthorized use and handles the legal claims process …

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Entrepreneurship

The One-Hour-a-Week LinkedIn Strategy Every CEO Needs with Brandon Lee [Video]

Most CEOs are missing out on millions in potential revenue simply because they’re invisible online. In this episode, branding and LinkedIn expert Brandon Lee joins Alice Heiman to reveal how CEOs can build their reputation, attract sales opportunities, and grow their business in just one hour a week.Brandon shares how he learned—through failure—that traditional sales methods no longer work, and why personal branding is the new demand generation. Learn the five biggest myths CEOs believe about LinkedIn, why neglecting your online presence is costing your company, and exactly what to do to fix it.👉 If you're a CEO looking to drive more revenue without cold calls or spammy outreach, this episode is a must-listen!