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SAO PAOLO, BRAZIL — In a joyful, purpose-driven move that goes beyond branding and straight to the heart, Pedigree has unveiled its newest campaign: Caramelo, a vibrant homage to Brazil’s most iconic dog and all the mixed-breed pets that embody loyalty, love, and the everyday beauty of companionship.
The initiative is designed to encourage responsible adoption and combat abandonment, especially of these dogs, which are the majority of shelter-housed pets waiting for a home, and which are 90% less likely to be adopted. In addition to the Caramelo, which is a symbol of Brazilian culture in its own right, the movement is led by the actress, presenter, and influencer Tatá Werneck, and supported by a team of national celebrities that include João Vicente de Castro, Alejandro Claveaux, Gabriel Louchard, Jhonatan Oliveira, Gustavo Tubarão, TET, and Viralatacaramelo, the brand’s ambassador.
With 12 adopted pets, Tatá is known for her love of animals and …
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