One by One Flagship Showroom Is a Space for Resilience and Joy [Video]

Water holds memory, with modern representations steeped in human traditions surrounding the element. Purification, reflection, and even jubilation. The Kyiv, Ukraine, flagship showroom for fashion retailer One by One is mindfully crafted to tap into this phenomenon recalling the child-like spirit of joy and whimsy, which flows through a collective consciousness sharing the same fondness for a summer’s day poolside. Completed by world renowned architecture and interior design studio Between the Walls (BTW), this space unites a community burdened by war and uncertainty. What’s more, the aquatic theme not only influences the spatial concept but also the client’s marketing and branding strategy.

“I asked myself, ‘what do I truly miss in life right now?’ The answer was lightness, air, and the feeling of being by the water. This project was a personal reception of the opposing emotions I’ve been feeling due to the ongoing war in Ukraine,” says the lead designer and BTW co-founder Victoria Karieva. …