Balancing Innovation, Authenticity, and Human Creativity With AI [Video]

Post author By Curator
Post date March 14, 2025

This post was created in partnership with Kantar

AI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity. As AI evolves from a behind-the-scenes tool to a driver of real-time decisions, marketers face a critical challenge: How do they harness its potential without sacrificing creativity and control?

This challenge was the focus of an ADWEEK House Austin Group Chat, co-hosted with Kantar. Industry leaders explored AI’s growing role in branding, its influence on consumer behavior, and the shifting responsibilities of modern marketers—uncovering key strategies for navigating this new landscape.

(L-R) Kantar’s J. Walker Smith, Samsung Electronics America’s Allison Stransky, Proto’s Saneel Radia, Cann’s Jake Bullock

To kick off the discussion, the panel examined where marketers stand in their AI adoption journey. While many are eager to integrate AI, Kantar’s research suggests marketers still feel unprepared. “We surveyed marketers globally and asked them to rate their AI …

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