Destinations International (DI) has introduced a training programme, called the Business Intelligence Certificate Programme.
The programme is for entry- to mid-level destination professionals working in sales, services and marketing. After passing the programme, participants will receive a “Business Intelligence Certificate”.
Programme structure
Destinations International describes the programme as “self-paced”, and it will take place online. The structure breaks down into three stand-alone courses, each requiring 6-8 hours to complete:
- Sales – Strategies for lead generation, client management and sales performance.
- Services – Logistics, attendance strategies and event planning best practices.
- Marketing & Communications – Destination branding, digital outreach and media engagement.
Participants have 90 days to complete the coursework – upon passing the final assessment, they will receive a Business Intelligence Certificate.
Who can participate?
The programme is available to DI members and non-members.
Pricing
Members: Full programme $1,495 | Sales $595 | Services $595 | Marketing $495
Non-members: Full programme $2,095 | Sales $795 | Services $795| …