Darren is the Brand Expert for Propolis. He specializes in helping brands drive growth and retain relevance through brand experiences and has been doing this for 25+ years across Europe, the Middle East, and Asia Pacific. Johnson & Johnson, Faurecia, Dubai Properties, Abbot, FUJIFILM, Nikon, and Orange are some of the brands he’s helped. Darren’s PhD focuses on B2B services brand performance, whilst his book Building Brand Experiences: A Practical Guide to Retaining Brand Relevance helps brand marketers structure and then scale their approach to building brand experiences. Darren is a member of the Advisory Council at Harvard Business Review.
![Understanding the fundamentals of B2B branding [Video]](https://video.getpvd.com/wp-content/uploads/2025/03/mp_224830_0_StratPackBackgroundphotos51024x576png.png)
![Liberty Hospitality Group Launches Landmark Outdoor Advertising Campaign in the UK [Video]](https://video.getpvd.com/wp-content/uploads/2025/03/mp_224872_0_GlobalhRFCMatpng-1200x676.png)
![4 Expenses You Can Avoid When You First Start Your Company [Video]](https://video.getpvd.com/wp-content/uploads/2025/02/mp_224748_0_1740081928businessexpenses0225g2160026238jpg-1200x800.jpg)
![New Resources, Bold Initiatives, Modern Branding Take Center Stage at Annual RE/MAX R4 Convention [Video]](https://video.getpvd.com/wp-content/uploads/2025/02/mp_224714_0_REMAXLLC2025Logojpg.jpg)