Meghan Markles As Ever sparks logo and brand name controversy [Video]

Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle venture, As Ever. On February 18, the Duchess of Sussex announced the rebranding of her lifestyle venture previously known as American Riviera Orchard to As Ever and dropped a coordinating crest on its new website.

The name has drawn criticism for allegedly being identical to a small, New York-based vintage clothing company, while the logo closely resembles the emblem of the Spanish town of Porrers. 

The founder of the As Ever clothing brand, Mark Kolski, noted that his family-run business, established in 2017, has no connection to Markle’s venture. His statement (below) emphasises that while he lacks the legal resources to challenge the Duchess’s Netflix-backed brand, he holds common law rights to the name and has no intention of changing it.

Please see below, statement from the owner of As Ever NYC.

This is a heartbreaking …