A new identity for one of Londons oldest and most famous marketplaces [Video]

Petticoat Lane Market has been a bustling hub of commerce and culture in East London since its earliest recorded roots in 1650. For the first time, the market has been given a formal brand identity crafted by branding consultancy The Workroom.

The new visual identity was designed to revitalise the market’s presence, balancing its storied past with a bold, contemporary future. Once a thriving centre for affordable street fashion in the 1960s, Petticoat Lane Market had, by the late 1990s, lost much of its energy. Foot traffic dwindled, traders became frustrated, and the market – spanning both the City of London and Tower Hamlets – lacked a clear, cohesive identity.

Recognising the market’s cultural significance, the City of London Corporation and Tower Hamlets Borough Council commissioned The Workroom to develop a brand to re-establish Petticoat Lane Market as a landmark for locals and visitors.

But revitalising the market wasn’t simply …