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Entrepreneurship

Veefin Group announces strategic investment in White Rivers Media [Video]

New Delhi: Veefin Group has announced a strategic investment in White Rivers Media (WRM), making it the 11th company added to the group. 

Through this strategic investment, the Group will leverage WRM’s capabilities while strengthening and expanding its clientele deep into its ecosystem.

With a 600-strong team of digital innovators, WRM specialises in creative and media solutions, MarTech capabilities, and marketing transformation. The agency serves a diverse portfolio of clients across BFSI, entertainment, FMCG, real estate, and e-commerce sectors, helping brands scale with precision in a digital-first world. 

Raja Debnath, Chairperson, Co-founder and CEO, Veefin Group, said, “At Veefin Group, we have built a strong ecosystem that empowers businesses with cutting-edge financial technology and digital transformation solutions. Through this strategic investment, we are enhancing our ecosystem with deep MarTech expertise, creative digital marketing solutions, and a proven track record of success. This partnership enables us to offer clients a more integrated approach—combining technology with AI-led, …

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Entrepreneurship

Starting a Business [Video]

Starting a business can be one the most exciting things you'll do in life. It can also be the scariest. According to the latest statistics on the percentage of businesses that fail in the United States, we see that of the 678,135 new businesses that were started in 2015, more than one-fifth (20.4 percent) closed after their first year in operation.The percentage of businesses that fail increases to 30.9 percent in the second year and 38.6 percent in the third year. By the fifth year in 2020, the new business failure rate reaches 50.0 percent. Needless to say, it's hard! The ones that succeed do so not only because they work hard and get lucky. These entrepreneurs spend an immense amount of time creating a plan and execution strategy. It takes a lot of discipline to overcome the challenges. In this episode I'll discuss the basic questions you want to ask yourself when starting a business.