Sumos Transformation: Reclaiming Distinction In A Crowded Australian Market [Video]
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Entrepreneurship

Sumos Transformation: Reclaiming Distinction In A Crowded Australian Market [Video]

Once recognised for its boldness and vitality, Sumo had lost its spark, struggling to stand out in a competitive Australian energy market. Over time, fragmented branding and inconsistent expressions had eroded consumer recognition and internal alignment, leaving their marketing ecosystem disjointed and ineffective. Faced with increasing competition and a lack of strategic direction, Sumo reached a pivotal moment of introspection under renewed board and executive leadership. This prompted fundamental questions: Who are we? What do we stand for? Why does it matter to our customers?

Emerging from a challenging period, including reputational impacts from legal disputes, Sumo sought to rebuild its brand with integrity and purpose. Partnering with The Edison Agency, the business set out to redefine its market positioning and reconnect with consumers by addressing their needs, aspirations, and values.

The challenge: to re-establish Sumo as a credible, competitive, and sustainable brand leader. Edison’s strategic approach helped Sumo uncover …

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Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]
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Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]

Flutterwave, a prominent African fintech firm, has introduced a two-day virtual training program aimed at equipping young Africans with practical expertise for careers in technology. The Accelerate Workshop, scheduled for April 26 and May 3, 2025, targets university students, recent graduates, and early-career professionals across the continent, offering sessions in

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618 Washington Street, Miles City, MT (MLS #401014) [Video]
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618 Washington Street, Miles City, MT (MLS #401014) [Video]

618 Washington Street, Miles City, MT Other, High-visibility. Multiple income streams. Unlimited potential. This Main Street property includes a 2 bed / 1 bath home with basement and a large shop with space for 3+ vehicles. Perfect for an investor or business owner looking for strong exposure and solid returns.Use the shop for your businessauto, retail, storage, tradesor rent it out. The house can bring rental income or can be used for staff or office space.Prime Main Street frontage unbeatable exposure Detached shop with garage door, 3+ vehicle capacity Residential home ready to repurpose and rent. Great for live/work setups, business use, or pure rental income Flexible GC zoningWhether you're starting a business, expanding your portfolio, or just need storage with upsidethis property delivers. Bring your ideas, energy and this will be a dream come true.Call nowopportunities like this move fast.(MLS #401014)

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