Categories
Entrepreneurship

The evolution of customer loyalty – delivering a personalised customer experience [Video]

Being personal isn’t just about knowing the customers’ name and dropping it onto an email.

 

This webinar will look at how to ensure the whole journey is tailored and that your data drives the possibility to do this.

 In this topical and stimulating panel discussion Andy Stockwell, RedEye’s Chief Commercial Officer, discusses customer loyalty and how marketing automation is an essential tool in driving customer loyalty – from single purchasers to brand advocates.

Joined by four leading retail digital marketers they discuss…

  • How to effectively use your data to deliver personalised experiences to drive loyalty
  • Changes in customer behaviour during the pandemic and how that has impacted loyalty
  • Top trends in loyalty now customers have gone online
  • Make informed customer decisions to drive engagement and deliver a good customer experience

Panellists:

Andy Stockwell, Chief Commercial Officer, RedEye

Rebecca Saunders, Founder & CEO, Seekology

Emily Laws, Senior Marketing Manager, Lucky Saint

Desi Reuben-Sealey, Senior UX/UI Manager, Debenhams (2018-2020)

Nabila Richardson, Head of Marketing, Quintessentially Travel Group (2019-2020)

Watch now…

 

Watch/Read More

Most Popular Posts Today

Starting a Business [Video]
►
Categories
Entrepreneurship

Starting a Business [Video]

Starting a business can be one the most exciting things you'll do in life. It can also be the scariest. According to the latest statistics on the percentage of businesses that fail in the United States, we see that of the 678,135 new businesses that were started in 2015, more than one-fifth (20.4 percent) closed after their first year in operation.The percentage of businesses that fail increases to 30.9 percent in the second year and 38.6 percent in the third year. By the fifth year in 2020, the new business failure rate reaches 50.0 percent. Needless to say, it's hard! The ones that succeed do so not only because they work hard and get lucky. These entrepreneurs spend an immense amount of time creating a plan and execution strategy. It takes a lot of discipline to overcome the challenges. In this episode I'll discuss the basic questions you want to ask yourself when starting a business.

  • Tags

Most Popular This Week

This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.