How to create a winning TikTok strategy as a marketing for your business [Video]
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Entrepreneurship

How to create a winning TikTok strategy as a marketing for your business [Video]

From being a platform originally for short-form entertainment, TikTok has become a marketing giant for businesses. With billions of active users, this technology company ensures the highest reach and engagement potential. Here is a guide into how businesses can use TikTok-unique features to connect with their target audience, increase brand awareness, and boost sales. By tapping into TikTok’s creative capabilities and wide audience base, businesses can craft effective campaigns that resonate with users and achieve great marketing success. 

Creating a Winning TikTok Strategy as a Marketing for Business

Building Your Brand on TikTok

When you intend to make use of the platform for business, building your brand on it is the very first requirement. Here are key points to consider while developing your brand on TikTok: 

Developing a Strong Brand Presence

Building a brand requires a constant branding aesthetic that will resonate with your audience. The voice of a brand must also be well-developed and unique to reflect its values and connect …

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Starting a Business [Video]
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Entrepreneurship

Starting a Business [Video]

Starting a business can be one the most exciting things you'll do in life. It can also be the scariest. According to the latest statistics on the percentage of businesses that fail in the United States, we see that of the 678,135 new businesses that were started in 2015, more than one-fifth (20.4 percent) closed after their first year in operation.The percentage of businesses that fail increases to 30.9 percent in the second year and 38.6 percent in the third year. By the fifth year in 2020, the new business failure rate reaches 50.0 percent. Needless to say, it's hard! The ones that succeed do so not only because they work hard and get lucky. These entrepreneurs spend an immense amount of time creating a plan and execution strategy. It takes a lot of discipline to overcome the challenges. In this episode I'll discuss the basic questions you want to ask yourself when starting a business.

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