Andy Reid Reveals His ‘Side Hustle’ in Skechers Super Bowl Ad [Video]

The Kansas City Chiefs might be chasing a Super Bowl three-peat, but head coach Andy Reid is already planning his off-season.

Reid has partnered with Skechers for “Side Hustle,” a humorous 30-second Super Bowl spot that promotes the brand’s Hands Free Slip-ins shoes. The new range means that instead of tying shoelaces, Reid can save his hands for something more important like… hand modeling.

“I’m a no-nonsense football guy who needs everything around me to be easy so I can just focus on the game—especially when it’s for the championship,” said Reid in a statement. “These Skechers Hands Free Slip-ins have made my routine quicker and easier.”

“Our belief in Coach Reid and his ability to lead champions resonated with us as Skechers dives deeper into the performance world with innovative products for soccer, basketball and more,” added Michael Greenberg, president of Skechers.

Last year, the brand enlisted Mr. T and Romo for a spotto remind viewers that there’s no “t” …