New book ‘I Love It. What Is It?’ tells the story of renowned brand design agency Turner Duckworth [Video]

The storied history of one of the world’s foremost brand design studios, Turner Duckworth, is the subject of a new book out this month.

Published by Phaidon in the UK, the book tells the shared experience, instincts, and insights behind the studio, founded by David Turner and Bruce Duckworth, through a collection of essays that examine the company’s most recognisable work over the past 30 years and more.

Each essay explores the essence of design and how to harness it through branding, packaging, and art. It is a kind of insider’s guide to what can often be seen as an insular corporate world where high-level decisions about branding and logo design are made.

The book has been written in collaboration with Gyles Lingwood, professor of business creativity at the University of Lincoln and features contributions from twenty renowned industry figures, including Morgan Flatley, global chief marketing office and new business ventures, McDonald’s, Moira Cullen, former design director of Coca-Cola …