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Entrepreneurship

Google Launches Open-Source Meridian Marketing Mix Model [Video]

Google has launched Meridian, an open-source marketing mix model (MMM) that helps marketers improve their advertising budgets.

It uses Bayesian causal inference methods to offer better insights into online and offline media channels.

In an announcement, Google highlights how older MMMs focused on offline media and branding, often missing the complexities of performance media like search ads.

Meridian helps advertisers understand the real impact of their marketing efforts. It goes beyond usual conversion metrics and shows how brand-building activities—like TV commercials and YouTube ads—can affect long-term business results and future customer acquisition.

Data & Insights Made Easier

Meridian’s data platform helps advertisers access key Google media metrics like impressions, clicks, and costs. It also provides information, such as Google Query volume, to show how paid search spending delivers results.

Additionally, Meridian tracks reach and frequency for video campaigns on platforms like YouTube. It examines how many viewers are reached and how often they see the ads, helping marketers …

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Entrepreneurship

618 Washington Street, Miles City, MT (MLS #401014) [Video]

618 Washington Street, Miles City, MT Other, High-visibility. Multiple income streams. Unlimited potential. This Main Street property includes a 2 bed / 1 bath home with basement and a large shop with space for 3+ vehicles. Perfect for an investor or business owner looking for strong exposure and solid returns.Use the shop for your businessauto, retail, storage, tradesor rent it out. The house can bring rental income or can be used for staff or office space.Prime Main Street frontage unbeatable exposure Detached shop with garage door, 3+ vehicle capacity Residential home ready to repurpose and rent. Great for live/work setups, business use, or pure rental income Flexible GC zoningWhether you're starting a business, expanding your portfolio, or just need storage with upsidethis property delivers. Bring your ideas, energy and this will be a dream come true.Call nowopportunities like this move fast.(MLS #401014)

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Entrepreneurship

Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]

Flutterwave, a prominent African fintech firm, has introduced a two-day virtual training program aimed at equipping young Africans with practical expertise for careers in technology. The Accelerate Workshop, scheduled for April 26 and May 3, 2025, targets university students, recent graduates, and early-career professionals across the continent, offering sessions in