Outreach marks a milestone with the 25th #ORNKnowledge session: A full day branding workshop [Video]

KATHMANDU, NEPAL — Celebrating a significant milestone, Outreach hosted the 25th edition of its #ORNKnowledge series with a full-day workshop at Vivanta Kathmandu. The event brought together over 50 brand marketers representing Nepal’s most prominent global and domestic brands, creating a dynamic space for collaboration and insight.

Titled Uncomplicating Brand Strategy, the workshop was led by Shahriar Rahman and Nazia Hasnat of Strategy Central, a renowned Bangladesh-based consultancy specializing in brand strategy. Known for their expertise, Shahriar and Nazia designed the session to urge participants to revisit core branding fundamentals

The workshop challenged attendees to rethink branding through fundamental questions designed to spark fresh ideas:

Participants worked in teams to explore these questions, generating innovative strategies to market momo, a favorite Nepalese dish. Each group presented creative twists and extendible ideas that showcased a bold blend of tradition and modernity.

Ujaya Shakya, Founder, Outreach, opened the session. He emphasized the importance of revisiting branding basics: …