NerdWallet’s Super Bowl Teaser Stars a Chatty Beluga Whale [Video]

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Post date January 26, 2025

Meet the creative minds behind viral social media campaigns at Social Media Week, May 12-14 in New York City. Register now to save 35% on your pass.

Not only do beluga whales have Einstein-level IQs, but at least one of the Arctic-dwelling creatures has been blessed with the gift of speech.

That’s according to a comedic 30-second teaser from NerdWallet for its first Super Bowl commercial.

The video, launching today during the NFL Conference Championship games, plays fast and loose with the marine mammal’s skills—through the wonder of CGI—while thoroughly freaking out a whale-watching tourist named Richard.

Putting the spotlight on the highly intelligent animal is “a fitting match for NerdWallet, which is dedicated to helping people make smarter financial decisions,” per the brand and its agency of record, Deutsch.

Unlike some teasers, which can be purposely oblique, the NerdWallet sneak peek indicates where the creative will go for the hero spot, airing during the third quarter of …

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