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Retail is no longer just about selling products—it’s about creating experiences that are relevant and resonate emotionally.
In this episode of The Speed of Culture podcast, Matt Britton sits down with Elizabeth Preis, global chief marketing officer at Anthropologie Group, to explore how Anthropologie has built lasting brand love, embraced digital discovery, and redefined customer experiences.
“Anthropologie is a brand 30 years young,” she says on the podcast. “So much brand love already exists. As a marketer, you can’t ask for anything better.”
With a career spanning over 25 years across beauty, fashion, and lifestyle industries, Elizabeth has played pivotal roles in fostering brand loyalty and innovation. Prior to Anthropologie, she held key positions at Saks Fifth Avenue, J.Crew, and Estée Lauder, where she honed her expertise in luxury branding.
Elizabeth’s visionary …