Why you need to pay attention to Aldi’s marketing [Video]

The German supermarket has been nailing its branding lately, here are 4 standout campaigns.

Executive coach and author Sharon Papo spoke Thursday morning at Hotel Paradox during "Elevating LGBTQ+ Inclusion in the Workplace: Increasing Revenue, Retention & Respect." Santa Cruz Pride organized the two-hour event to provide an opportunity for local business and nonprofit leaders to foster LGBTQ+ inclusive workplaces, drive profits and loyalty, and gain strategies and real-world insights for LGBTQ+ tourism.

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