Unmatched Home Services Marketing Solutions in Southern California [Video]
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Entrepreneurship

Unmatched Home Services Marketing Solutions in Southern California [Video]

Southern California‘s demand for home services is high. With shifting consumer behavior, technological advancements, and a saturated market, a comprehensive marketing plan is essential for SoCal businesses to stand out.

Whether you’re an electrician, plumber, landscaper, or home improvement professional, it’s vital to understand local homeowners’ needs and implement effective and unmatched home services marketing strategies to increase brand awareness, generate leads, build a trusted reputation in your market, and increase your ROI.

Understanding the Southern California Market

In 2023, California led the way for openings of home services businesses, with a whopping 26,000 openings. Meanwhile, the international market for home services is projected to grow 18.91% through 2026.

Marketing home services in SoCal is challenging due to high demand and competition. To succeed, it’s essential to understand local demographics and customer preferences.

Seasonal and Lifestyle Trends

Seasonal trends, like increased demand for heating services in winter and pool maintenance or landscaping in summer, significantly affect service demand. …

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Mastering Marketing Automation & AI in Customer Engagement [Video]
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Entrepreneurship

Mastering Marketing Automation & AI in Customer Engagement [Video]

Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement

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