Apple will launch a Business Caller ID service next year [Video]
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Entrepreneurship

Apple will launch a Business Caller ID service next year [Video]

Apple introduced some new tools to its Apple Business Connect program that could be useful for the everyday consumer. The most notable update is the introduction of Business Caller ID. When this feature rolls out next year, companies of any size can register to have their name, logo and department appear when they contact customers. In practice, that can help people distinguish between a phone call from a legitimate business and spam.

Apple Business Connect allows companies to have more control over how they appear within different apps across the Apple ecosystem. In 2023, Apple offeredbusinesses customization for their listings in Maps, Messages, Siri and Wallet. Today’s updates make Business Connect branding tools available to any company, including those without a brick-and-mortar location. In addition to the eventual rollout of Business Caller ID, the program is also adding brand info within the Mail and Phone apps. Participating companies can also add their …

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Mastering Marketing Automation & AI in Customer Engagement [Video]
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Mastering Marketing Automation & AI in Customer Engagement [Video]

Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement

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