6 Ways to Leverage Your Company’s Digital Footprint to Drive Sales [Video]

Small businesses have found their digital feet in recent years. By transitioning to online sales platforms and delving into social marketing, companies have expanded their markets and increased sales.

If you’re going to outperform the competition, it’s time to up your game when it comes to your digital footprint. But what exactly do we mean by that?

A digital footprint is the combined power of a brand’s online actions, from updating a website to posting on Facebook. Taken as a whole, a company’s digital footprint has a wide-reaching impact on customers across the globe. It also gives customers a broad and accurate impression of company culture and customer service.

Like a physical shop, your online presence is expected to be clean, well-maintained, and easy to navigate. Presentation is everything, from the branding on your website to interactions on your social media platforms.

Whether you’re still asking “what is digital acceleration?” …