FBS Book launch- Fashion Management: A Strategic Approach, 2nd Edition. [Video]

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Behind the contemporary fashion industry lies strategy. The second edition of Fashion Management: A StrategicApproachis the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion.

Written by expert academics Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas and Liz Gee, the highly anticipated second edition of this market-leading text solidifies the book’s place as the go-to guide for students studying the business of fashion. With its truly international …