Kama Burton’s brokerage has survived and thrived through many market fluctuations. Education and innovative tools, she says, have kept her ahead of the curve over her 20-year real estate career. One of the tools she leans on is a strategic web domain for her website.
A key element of Burton’s marketing strategy is leveraging the branding power of .realtor and .realestate domains. These are more than just web addresses; they instantly communicate her expertise and industry focus. “A .realtor or .realestate domain is clear and direct—it tells people exactly what I do,” says Burton, ABR, PMN, broker-owner of CMB Realty Services in Moreno Valley, Calif. She uses multiple domains to channel traffic to one website, building brand authority and reinforcing her local expertise.
The SEO benefits of these domains are significant. Burton emphasizes how .realtor domains, in particular, help boost her business’s visibility online. “It’s a crisp, neat way to describe what I offer, …