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Entrepreneurship

How Alibaba is Simplifying Logistics for Sellers and Buyers [Video]

In episode 463 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rah Mahtani, head of marketing, North America at Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce. Listen in as Mahtani discusses the launch of Alibaba Guaranteed (0:55), how the solution addresses global sourcing challenges (2:45), and the process of incorporating feedback from buyers and suppliers into the new offering (4:50). He details how Alibaba Guaranteed simplifies logistics (6:20), evaluates program success (8:40), and helps mitigate the impact of unpredictable global events (10:15).

In addition, Mahtani shares how Alibaba.com is marketing the new solution (11:40), identifying different types of users on the platform (14:45), and staying on top of product and consumer trends (16:20). Lastly, he touches on how early adopters are utilizing Alibaba Guaranteed (17:55).

Rah Mahtani is a marketing leader with a proven track record of steering innovative branding campaigns. In his career he’s hung a car on the side of the Los Angeles Convention Center, rallied …

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Entrepreneurship

Shiny-Smooth Logo Reveal (Portrait) | Renderforest [Video]

Introduce your brand with flair using our Shiny-Smooth Logo Reveal. This professional-quality template offers a clean and glossy animation that puts your logo in the spotlight. Easily customize it with your logo, slogan, and background music, and watch as the smooth transitions bring your logo to life. Ideal for marketing campaigns, video intros, company branding, presentation openers, and more. Create now and make your brand shine today!

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Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook

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Entrepreneurship

How Magnetic Product-Led Marketing Can Overcome Todays Market Noise with Madhukar Kumar [Video]

In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.