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Entrepreneurship

Personal Branding: How to Set Yourself Apart as an Educator Using Social Media Strategy, Brand Partnerships, and More [Video]

Karen Freburg

Bio:

Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication.Freberg has experience working with brands such as Hootsuite, General Motors, Breeders’ Cup, Facebook, Adobe, and Chipotle. Freberg has written several books including “Social media for strategic communications: Creative strategies and research based applications”, “Discovering Public Relations” and an upcoming Stukent release, “Personal Branding”.

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How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]
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Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked

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