ASX-listed Elmo rebrands via It’s Friday [Video]

After over two decades with its signature red, white and blue branding, ASX-listed HR and payroll software provider, Elmo, has rebranded to reflect a more modern community, via its creative agency of record, It’s Friday.

In May, the agency picked up creative duties for Elmo, and this rebrand marks its first major work for the brand.

The bold new banding looks to reflect ‘the big, bold changes within the HR community the company serves’, and acknowledge that the HR world today is not the same as 21 years ago.

Elmo’s chief marketing officer, Kate Jones, said: “The It’s Friday team have led us to a more distinctive and thought-provoking brand.

“At its most effective, our brand should encompass the perceptions, reputation, and experience that our clients have with us. Our new brand firmly does that.”

It’s Friday worked with Elmo to develop a new overarching purpose, vision and …