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![Balenciaga Unveils High Summer 2025 Campaign [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226471_0_BalenciagaHighSummer2025CampaignBalenciagawebp-1200x567.jpg)
Balenciaga launches its High Summer 2025 campaign with a series of portraits and videos by photographer Roe Ethridge.
![Nike’s Latest Unlikely Brand Collab? Kool-Aid Sneakers [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226398_0_KeyVisualShoeOnlyPinkGradientpng.png)
Nike announced an unlikely partnership with Kool-Aid that is partly inspired by a TikTok trend.
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![OpenAI Introduces New Program Aimed at Evaluating Domain-Specific AI Benchmarks [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226360_0_Screenshot20250410at102526AMe1744295265585png.png)
OpenAI wants to establish clear benchmarks within specific industries.
![Cannabis Giant Trulieve Becomes Sponsor of Ultimate Frisbee [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226316_0_weedgiantultimatfrisbee2025jpg.jpg)
Cannabis giant Trulieve and Ultimate Frisbee have inked a deal for marketing activations, co-branded content and on-site exposure, initially spanning three states.