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Landing Page Best Practices: The Rule of One [Video]

Landing Page Best Practices: The Rule of One

This video is a segment from Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!

In this episode we investigate “Landing Pages” — and in this segment specifically, we introduce The Rule of One. The Rule of One is a copywriting strategy that helps you know what to say when it comes to your landing page. It states that you should:

– Offer one offer
– Present one big idea
– Make one promise
– Target one reader

And if you can do that, it will help you write your landing page in a way that leads to more conversions. We highlight research, case studies, and psychology — and to help us understand the concept of One Big Idea, Ernie sits down with Conversion Copywriting and Conversion Rate Optimization expert, Joel Klettke.

Joel talks through how you can arrive at and present your Big Idea. He talks about determining the difference between the “nice-to-haves” and the “mission critical” as well as the importance of talking to and knowing your customers when trying to determine your Big Idea.

To connect with Joel or learn more about his work:
https://www.linkedin.com/in/joelklettke/
https://twitter.com/JoelKlettke
https://businesscasualcopywriting.com/
https://casestudybuddy.com/

Hick’s Law:
https://www.interaction-design.org/literature/article/hick-s-law-making-the-choice-easier-for-users

Whirlpool Case Study:
https://www.marketingsherpa.com/article/case-study/whirlpool-lift-clickthrough-testing-culture

Business Suites Case Study:
https://www.marketingsherpa.com/article/case-study/testing-location-based-pages-increases-conversion

To sign up for updates on future episodes and get exclusive content, visit:
https://www.activecampaign.com/events/growth-decoded

Connect with ActiveCampaign on social!

LinkedIn: https://www.linkedin.com/company/activecampaign-inc-
Instagram: https://www.instagram.com/activecampaign
Facebook: https://www.facebook.com/activecampaign/
Twitter: https://twitter.com/ActiveCampaign

#GrowthDecoded #LandingPages #ConversionCopywriting

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Branding and Marketing: What’s The Difference? With Vince Warnock [Video]
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Entrepreneurship

Branding and Marketing: What's The Difference? With Vince Warnock [Video]

Welcome back to the Leadership Stack Podcast! Today we have Mr. Vince Warnock, a marketer, speaker, and author of the book “Chasing the Insights.” For our premiere episode with Mr. Warnock, he will be answering a few questions from Mr. CEO at 22, Sean Si, about digital marketing. How essential marketing is for businesses? What are the differences between branding and marketing? And how do marketing and branding work together in making your business successful? Hop into this valuable episode of the Leadership Stack Podcast!Vince Warnock on Social Media:LinkedIn: https://www.linkedin.com/in/vdub01Website: https://vincewarnock.com/Book: https://chasingtheinsights.com/___Part 1 - Branding and Marketing: What's The Difference? https://youtu.be/v2ZoCtZVlUcPart 2 - Should You Really Go for Paid Ads? https://youtu.be/ERD6ZIp3I94Part 3 - Is Word of Mouth Marketing More Effective? https://youtu.be/xpzzPhc0VGA___To learn more about entrepreneurship, leadership & management, you can follow us on:Facebook: https://www.facebook.com/leadershipstack/TikTok: https://www.tiktok.com/@leadershipstack?lang=enListen on Spotify: https://leadershipstack.com/spotifyJoin our community and ask questions here: https://from.sean.si/discordleadme.ph/facebookSean Si on Social Media:LinkedIn: https://www.linkedin.com/in/seansiFacebook: https://www.facebook.com/seansi.speaks/Websites:SEO Hacker: https://seo-hacker.comSEO Services: https://seohacker.services/Sean Si: https://sean.si/Check out Sean's new project: Aquascape Philippines: https://aquascape.phEnroll now in Sean Si’s Masterclass:https://sean.si/masterclass/Support Sean Si’s work by becoming a patron:https://www.patreon.com/seansiWhere Sean Si invests and make his money work for him:https://leadme.ph/growinvest

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