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Entrepreneurship

Huntington Chamber Success Series: Starting a Business and Thriving in a Pandemic [Video]

Huntington Chamber Success Series: Starting a Business and Thriving in a Pandemic

Business owners, Mike Palma of Traverse Capital Management and Erica Tiso of Thrive Marketing both started their businesses in the pandemic and have been able to grow within it.
1. Learn what inspired them to start their own businesses
2. Learn what challenges they faced and what steps they used to overcome them
3. Learn how they pivoted their business model
4. Learn tangible ways you can grow your business even in a pandemic

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Categories
Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked