This case is about the evolution of a parent brand and its subsequent extensions into different product categories. Dettol, as a brand, had earned immense trust and loyalty from consumers. The case deals with the question of why some extensions achieve great success while others fail miserably.
#dettol #dettolsoap #branding #marketing
The Great Pitch Company (TGPC) have become the first business development consultants to add wellbeing services as part of their offering with the hire of executive coach Paul Wilson.
The Business Council of Alabama has announced a new Vice President of Brand Strategy with the hiring of Bradshaw Tyson, whp has over a decade of experience in marketing and communications, BCA reports.
The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked
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