# 85 – Managing People in Starting a Business – Hayden Wadsworth – CEO – HydroJug [Video]

By Vincent Galante RGD,Head of Product and Design, and Tabatha Montagano, Intermediate Product Designer,Yuhu

Dmi (short for do-ray-mi) was created in New York by 2 Michelin star pastry chefs who wanted tocreate pastries that would remind them of their travels and childhood memories. They reached out to us for a refreshed brand identity in preparation for their move to sunny LA. We wanted to create a brand that was reminiscent of the cool tones and their roots in New York City yet balanced with the purple and orange sunsets of California. The goal was to make this brand feel at home no matter where it lands.

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook

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