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Entrepreneurship

Reflecting on Starting a Business | Teak & Twine Founder/CEO, Torrance Hart [Video]

Reflecting on Starting a Business | Teak & Twine Founder/CEO, Torrance Hart

Teak & Twine, a full-service custom gifting company, was founded in 2015 by Torrance Hart. A veteran-turned-entrepreneur, Torrance reflects on starting her business in the guest room of her home and marvels at how much Teak & Twine has grown.

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Entrepreneurship

Mastering Marketing Automation & AI in Customer Engagement [Video]

Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement