Luxury branding and marketing is a different process when you are a small luxury brand vs. big luxury brand. It is an error to think you are competing with large luxury brands if you are a tiny company. You cannot compete in the same way with brands that have existed for decades or more than a century. What you can do is create a different path based on your product, service, and the experience you create for clients. That means you can still prosper greatly. In this video I explain:
00:00-00:44 There has been no slow down in the luxury market, even with the pandemic.
00:46-02:00 What’s different about small business luxury and big luxury?
02:01-02:35 Five differences in small vs. big luxury
02:36-04:50 No one buys small luxury automatically
04:51-06:59 You must be more intentional about what you do
07:00-09:39 You have to overcome suspicion
09:40-11:36 You will have to do things you might not want to do
11:40-15:08 Prestige vs. product quality and quality of experience
15:09-16:30 Summarizing the five differences
16:31-18:32 Executing as a small luxury business
FREE REPORT: “Six Mistakes Made by Luxury Businesses and How to Correct Them.”
Visit: www.andretaylor.com
Write me: info@andretaylor.com
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About André
I’m the founder of Taylor Insight Worldwide, the leader, in advising luxury entrepreneurs and emerging luxury brands, across industries, how to achieve business growth by understanding, identifying, and marketing effectively to affluent and wealthy clients.
I have counseled luxury businesses for more than twenty years working with large and small luxury brands around the world. We deliver our services via exclusive membership, insightful media and publications, events, and other resources. Focused only on luxury, our work is grounded in classic principles and provides a thoughtful examination of the issues standing in the way of top performance, straightforward guidance, and a clear and practical roadmap toward business transformation. A management consulting firm like no other.
Our clients include luxury businesses, entrepreneurial in their thinking, providing products, services, and experiences, or premier offerings, focused on rising to levels of category leadership, or becoming unmistakably the best in the world at what they do. Whether it’s attending one of our exclusive luxury seminars, subscribing to our media, or as a Taylor Insight member, our clients have included sales and marketing professionals, leaders, and principals from the top luxury brands in the world, as well as emerging brands seeking seasoned counsel in marketing and business growth.
Prior to founding Taylor Insight, I began my career on Wall Street. Later, I co-founded a pioneering sports media and technology company. It was during the growth of this business that I discovered the enormous shift taking place in luxury and affluent and wealthy audiences as we developed products and services to accommodate both premier sports enthusiasts and exclusive sponsors.
I’m the author of numerous business titles, audiobooks, video courses, and countless articles and blog posts. I often contribute to business television programming, most notably ABC News Money Matters. I am a frequent guest of podcasts and radio. More available at: www.andretaylor.com
andretaylor.com
youtube.com/taylorinsight
linkedin.com/in/andretaylor/
@theandretaylor
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