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Entrepreneurship

Baker Administration approves program to get workplaces vaccinated [Video]

BOSTON (WWLP/AP) — The Baker Administration debuted a new program to help employers get their workforces COVID vaccinated in Massachusetts. It goes live Monday, May 17.

Employers can take part in the new Employer Vaccination Program, in two ways. First, group appointments will be available at mass vaccination sites starting Monday. Businesses can request a block of appointments at any of the seven mass vaccination sites. Blocks must be a minimum of 10 appointments. There is no maximum limit and they are available seven days a week until June 30.

Registration requires demographic information. Insurance and identification are not required at the time of registration or appointment if not available. Employers can set up a table at the site to have an onsite presence for employees which can be coordinated with the site operator. Most vaccination appointments take less than 30 minutes, including the 15-minute observation period.

The second option is a mobile, on-site vaccination clinic. This …

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Entrepreneurship

Mastering Marketing Automation & AI in Customer Engagement [Video]

Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement