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Entrepreneurship

5 Unconventional Methods for Mastering Lead Conversion [Video]

Real estate agents are taught that lead conversion is a methodical process to follow, but what if the process of converting leads is not a process at all and rather a carefully mastered people skill? Would it change how you approached your conversations?

The Problem with How Agents Handle Lead Conversion

Imagine that you just finished a long, exhausting day of work and you're finally home and about to sit down and have dinner, when your phone rings. It's a number you don't know, so you let it go to voicemail. The caller doesn't leave a message. Not 60 seconds later, your phone rings again. It's the same number and the caller doesn't leave a message—again. Suddenly, you get a text message from the unknown caller asking if you're you. Instantly, you experience a wave of nervousness and you think about all of the wild possibilities for the cryptic calls and messages. Your curiosity quickly gets the best …

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Entrepreneurship

Mastering Marketing Automation & AI in Customer Engagement [Video]

Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement